Hainan Baoting Yeze Fang Food Co., Ltd. is a 14-year-old local enterprise rooted in Baoting, Hainan Province. Specializing in the R&D, production and market application of coconut oil, it is recognized as an Innovative Small and Medium-sized Enterprise of Hainan Province as well as a High-tech Enterprise of Hainan Province — the only enterprise in Hainan’s coconut oil sector to obtain both accreditations. Against the backdrop of Hainan Free Trade Port’s customs closure preparation, the company made a groundbreaking breakthrough by launching Hainan’s first imported processing value-added business using locally grown Hainan coconuts in the coconut oil industry. Capitalizing on favorable policy dividends, it is bolstering its core competitiveness across the industrial chain.
Driven consistently by technological innovation, the firm has built a robust independent technology portfolio comprising 2 invention patents and 12 utility model patents. To elevate industrial norms and product quality standards, it has proactively participated in revising the national industrial standard for Coconut Oil and taken the lead in adopting and rigorously implementing the ISO 9001 International Quality Management System Certification within the industry.
Through in-depth academic collaboration with Hainan University and other institutions of higher education, the company jointly undertook the project High-quality and High-value Utilization Technology and Application Demonstration of Tropical Oils and Fats, which won the Second Prize of Hainan Provincial Science and Technology Projects in 2023, showcasing its outstanding strength in translating scientific research into practical industrial applications.
Committed to expanding application scenarios for coconut oil, the enterprise keeps innovating its deployment of coconut oil in baking, snack food production, coffee manufacturing, cosmetics and daily chemical products. Via independent R&D, it has rolled out proprietary products including coconut essence oil and coconut-flavored black coffee, effectively raising the added value and comprehensive utilization rate of coconut oil, while facilitating the optimization of technical standards in related downstream sectors.
Currently, the company boasts a comprehensive product lineup of over 30 SKUs across four major categories: edible coconut oil, flavored coconut oil, snack foods, and cosmetics & daily chemicals, catering to diversified market demands. In terms of sales channel development, it integrates conventional sales platforms with e-commerce and new media resources, and pioneered the "Sicoffe" coconut oil coffee experience store to build an omni-channel new retail model that seamlessly connects online and offline operations.
The company actively fulfills its social responsibilities. For five consecutive years, it has distributed a total of RMB 1.08 million in dividends to collectives and villagers from three village committees in Shiling Town, Baoting County — namely Jie Village, Jiangu Village and Pailiao Village. It has also created six new jobs including positions for two former impoverished households, giving strong impetus to local employment and rural revitalization. For these efforts, it was awarded the title of Hainan Provincial March 8th Red Banner Collective in 2023.
Looking ahead, Hainan Baoting Yeze Fang Food Co., Ltd. will continue to focus on building supply chains for functional edible coconut oil, flavored coconut oil and cosmetic-grade coconut oil. It aims to refine the full-chain application system of coconut oil and drive the industry toward higher-quality and more sustainable development.
